SaaS Growth Playbook
Acquisition, activation and retention systems for subscription products.
Instant access · 30-day satisfied or refunded
- Lifetime access & free updates
- Downloadable templates and checklists
- Certificate of completion
- 30-day satisfied or refunded
- Funnel model and experiment tracker templates
About this course
This playbook covers the growth work that actually moves SaaS revenue: positioning, pricing, onboarding activation, expansion and churn reduction. It is built around metrics you can instrument this week.
You will model your funnel, find your biggest leak, and run structured experiments against it — with templates for pricing tests, onboarding flows and lifecycle messaging.
What you'll learn
- Model your funnel and identify the biggest constraint
- Design pricing and packaging that increases ARPU
- Build onboarding that gets users to value fast
- Reduce churn with lifecycle messaging and health scores
- Run growth experiments with honest measurement
- Set up a weekly growth operating cadence
Who this course is for
- SaaS founders and early growth hires
- Product managers owning activation
- Marketers moving into product-led growth
- Consultants advising subscription businesses
Requirements
- A live or planned SaaS product
- Access to basic product analytics
- Comfort with spreadsheets
Course curriculum
5 modules · 36 lessons · 7h 05m of material
Frequently asked
Is this for B2B or B2C?
Primarily B2B SaaS, though activation and retention modules apply to B2C subscriptions too.
Pre-launch — is it useful?
Yes; modules 1, 2 and 4 will help you avoid expensive positioning and pricing mistakes.
Ready to start SaaS Growth Playbook?
€75 one-time · lifetime access · 30-day satisfied or refunded.