Performance Advertising
Build profitable paid acquisition across Meta, Google and TikTok.
Instant access · 30-day satisfied or refunded
- Lifetime access & free updates
- Downloadable templates and checklists
- Certificate of completion
- 30-day satisfied or refunded
- Creative brief and reporting templates
About this course
Performance Advertising is the advanced program for people spending real money on ads. It covers account structure, creative strategy, measurement in a privacy-restricted world, and the daily decision-making that separates profitable accounts from expensive experiments.
You will build a full-funnel account from scratch, produce a creative testing system, set up clean tracking and attribution, and learn to scale spend without wrecking your CPA.
What you'll learn
- Structure accounts for stable learning and clean data
- Build a creative testing system that produces winners consistently
- Write and brief ads that survive the scroll
- Set up server-side tracking and sane attribution
- Read the metrics that matter and ignore the rest
- Scale spend methodically without destroying efficiency
Who this course is for
- Media buyers and performance marketers
- Ecommerce and DTC operators
- SaaS growth teams running paid
- Agency staff managing client budgets
Requirements
- Prior experience running at least one ad campaign
- An ad account with a working budget (any size)
- Basic familiarity with analytics
Course curriculum
5 modules · 58 lessons · 11h 10m of material
Frequently asked
Which platforms are covered?
Meta and Google in depth, with dedicated sections on TikTok and retargeting across all three.
Do I need a big budget?
No, but you should be spending something — the frameworks assume live data to act on.
Ready to start Performance Advertising?
€250 one-time · lifetime access · 30-day satisfied or refunded.