Data & Analytics for Marketers
Stop guessing. Measure what your marketing actually does to revenue.
Instant access · 30-day satisfied or refunded
- Lifetime access & free updates
- Downloadable templates and checklists
- Certificate of completion
- 30-day satisfied or refunded
- Tracking plan template and dashboard starter
About this course
Most marketing teams collect plenty of data and still cannot answer the simple question: which activity made money? This course fixes that. You build a clean measurement stack from event tracking through attribution to a dashboard your team will actually open on Monday morning.
You work with real datasets, write the queries yourself, and finish with a reporting system that connects channels, campaigns and content to pipeline and revenue — plus the judgement to know when a number is lying to you.
What you'll learn
- Design a tracking plan and event taxonomy that survives a redesign
- Set up GA4, server-side events and UTM discipline correctly
- Choose an attribution model and explain its trade-offs to leadership
- Query and join marketing data with SQL without a data team
- Build dashboards that answer decisions, not vanity metrics
- Run and read A/B tests without fooling yourself
Who this course is for
- Marketers who own a budget and must justify it
- Growth and demand-gen teams
- Founders reporting to investors
- Freelancers offering analytics as a service
Requirements
- Access to a website or ad account (or use the sample data provided)
- Comfort with spreadsheets
- No SQL experience needed — it is taught from zero
Course curriculum
5 modules · 36 lessons · 6h 30m of material
Frequently asked
Do I need a data warehouse?
No. Everything works with free tools and the sample datasets; warehouse setup is covered as an optional lesson.
Is SQL really required?
It is taught from scratch in module 4 — no prior experience assumed.
Ready to start Data & Analytics for Marketers?
€65 one-time · lifetime access · 30-day satisfied or refunded.