SaaS Pricing Playbook
Pick a price, package it, and raise it without losing the customers you want.
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About this ebook
SaaS Pricing Playbook covers the decision most founders postpone until it hurts: what to charge and how to structure it. It walks through value metrics, packaging, and the mechanics of a price change.
Includes pricing-page teardowns, a willingness-to-pay survey you can send this week, and scripts for telling existing customers their price is going up.
What you'll learn
- Choose a value metric that scales with customer success
- Design three tiers that sell themselves
- Run a willingness-to-pay study with fewer than 40 responses
- Price and package add-ons and usage
- Execute a price increase with minimal churn
What's inside
6 chapters · 118 pages · About 2.5 hours
1. Value metrics
Per-seat, per-usage, per-outcome — and how to choose.
2. Packaging
Building tiers around jobs, not feature lists.
3. Research
The survey, the sample size and how to read the curve.
4. The pricing page
Five teardowns with what works and what leaks.
5. Raising prices
Grandfathering, notice periods and the email scripts.
6. Expansion revenue
Add-ons, usage tiers and upgrade triggers.
Sample pages
A good value metric goes up when the customer succeeds and never when they merely exist. If your price rises while their outcome is flat, you have built a churn timer.
From Chapter 1
Announce a price increase with a date, a reason and an option. Customers accept increases far more often than founders predict — they rarely accept surprises.
From Chapter 5
Who it's for
- SaaS founders
- Product and growth leads
- Consultants advising software teams
Frequently asked
Is this only for SaaS?
The frameworks apply to any recurring-revenue product, including memberships and productised services.
Do I need existing customers?
It helps, but Chapter 3 covers pre-launch pricing research too.
Start reading SaaS Pricing Playbook
€30 one-time · instant download · 30-day satisfied or refunded.